The Name Game
According to a November 2004 Jupitermedia Corp. executive survey, 42 percent of marketers who did not personalize their e-mail messages achieved a conversion rate of less than 1 percent, while 42...
View ArticleBuild Sales with E-Mail Marketing
If you’re looking for a highly effective, yet low-cost way to up-sell or cross-sell current customers, consider setting up an e-mail marketing program. Since it can cost as much as five times more to...
View ArticleGetting a Great Ranking With Google AdWords
If you’ve ever done any research on how to promote your site online, you’ve no doubt read about pay-per-click search engines and how they can really boost your sales. If you’re not familiar with them,...
View Article3 Ways to Strengthen Your Online Business
Do you have a business plan? A list of goals that sets out just what you want to do with your business and how you’re going to do it? Because if you expect to attain any measure of business success, I...
View ArticlePower Up Sales With Promotional E-Mail
Looking for an easy way to increase sales? Want it to be cost-effective with little risk as well? Promotional e-mail may be the tactic you need to stimulate demand in an audience already interested in...
View ArticleSmart Marketing Tips for Your Website
To compete successfully online, today’s firms must maximize their web presence. This means leveraging your Web site, integrating online and offline marketing efforts, and communicating effectively...
View Article5 Ways to Stay Clear of Spam Filters
According to Return Path Inc.’s “Email Blocking and Filtering Report,” for the first half of 2003, 17 percent of permission-based e-mail messages weren’t delivered to recipients by the top ISPs. The...
View ArticleHow to Run a Successful, Legal E-Mail Marketing Campaign
Q: I want to do some e-mail marketing, and I have received access to the e-mail addresses of consumers that I would like to target. I know a law has recently passed on what you can’t do as far as...
View ArticleImprove Your Mail Order Results
Q: I own a small company that sells promotional products to automobile dealers. I send catalogs through the mail using bulk mail. This year I’m sending 120,000 catalogs and need some advice. I thought...
View ArticleHit List
Three important words to remember when opening a retail store may be location, location, location, but opening a virtual storefront on the Internet has its own special rules. Unlike brick-and-mortar...
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